| 价值链理论视角下文旅融合机理与路径研究 |
| Research on the Mechanism and Pathways of Culture-Tourism Integration from the Perspective of Value Chain Theory |
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| 中文关键词:文旅融合 融合机理 实践路径 价值链理论 |
| 英文关键词:culture-tourism integration integration mechanism implementation path value chain theory |
| 基金项目:国家社科基金重点项目（20AJY017）；云南大学学习贯彻习近平总书记考察云南重要讲话精神专项项目（YNU2025ZB18）。 |
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| 中文摘要: |
| 文化和旅游深度融合是彰显文化价值、释放旅游潜能的重要途径之一。本文基于价值链理论，构建“以文塑旅”“以旅彰文”双向赋能融合机理，并诊断现实运行障碍，提出系统性的实践路径。研究表明：文旅融合本质上是文化与旅游在价值生产、价值链接、价值传播、价值增值四环节的双向价值创造过程；文旅融合实践推进中存在资源转化与需求驱动脱节、要素嵌入与体系化整合不足、符号扩散与品牌塑造失衡、创新驱动与组织支撑乏力等结构性断裂；亟需沿循价值链四环节分别构建转化—驱动—适配、嵌入—整合—耦合、扩散—传播—塑造、驱动—反哺—支撑的递进路径。鉴于此，从产业发展视角提出提升资源转化能力、增强要素整合能力、强化品牌塑造能力、拓展价值增值空间等建议。 |
| 英文摘要: |
| The deep integration of culture and tourism is one of the important pathways to highlight cultural value and unleash tourism potential. Based on value chain theory, this paper constructs a bidirectional empowerment integration mechanism of “shaping tourism through culture” and “manifesting culture through tourism,” diagnoses practical operational obstacles, and proposes systematic implementation paths. The research shows that: the essence of culture-tourism integration is a bidirectional value creation process between culture and tourism across four stages—value production, value connection, value dissemination, and value appreciation; in the practical advancement of culture-tourism integration, there exist structural disruptions such as disconnection between resource transformation and demand drive, insufficient factor embedding and systematic integration, imbalance between symbolic diff usion and brand building, and weak innovation drive and organizational support; there is an urgent need to construct progressive paths along the four value chain stages: transformation-drive-adaptation, embedding-integration-coupling, diff usion-dissemination-building, and drive-feedback-support respectively. In view of this, from an industrial development perspective, suggestions are proposed including enhancing resource transformation capability, strengthening factor integration capability, reinforcing brand building capability, and expanding value appreciation space. |
| 王克岭,吴小波,段玲.价值链理论视角下文旅融合机理与路径研究[J].科学决策,2025,(11):162~173 |
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